All client scan data in one place. Click a row to view details.
How We Verify Data Accuracy
Search & Rankings
DataForSEO — Domain rank, keyword positions, search volumes, and traffic estimates. Pulled from Google's index in real-time, not cached.
Keyword difficulty — Calculated from SERP competition analysis across the top 100 results.
Position tracking — Exact Google SERP position for each keyword, verified per scan.
Technical Performance
Google Lighthouse — Performance, accessibility, and SEO scores run against the live site each scan. Desktop and mobile tested separately.
Site crawl — Every page crawled for 404s, missing meta descriptions, missing H1 tags, and SSL status.
Tech stack — CMS, frameworks, analytics, and plugins detected via domain technology analysis.
Local & Reviews
Google Business Profile — Rating and review count pulled from Google's business data API.
Google Maps — Actual Maps pack rankings for local search queries, including competitor positions.
Organic SERP — Real Google search results showing exact ranking position vs. competitors.
Social & Brand
Instagram & Facebook — Follower counts, post engagement, and ad activity scraped from live profiles via Apify.
Review platforms — Yelp, BBB, and other directory presence checked.
Brand mentions — Content analysis across the web for earned media and sentiment.
Company Intelligence
Leadership & hiring — Cross-referenced from LinkedIn, job boards, and public directories.
Revenue estimates — Derived from employee count, industry benchmarks, and public data where available.
Competitor discovery — Algorithmically identified from keyword overlap and SERP competition.
Refresh frequency: Core metrics (rankings, traffic, lighthouse, reviews) update with each refresh (~$0.04, 10 seconds). Full intelligence reports (company data, social deep-dive, competitor analysis) update with a full scan (~$1.50, 10 minutes). All data is timestamped — check the History tab for exact scan dates.