All client scan data in one place. Click a row to view details.
How We Verify Data Accuracy
Search & Rankings
DataForSEO, Domain rank, keyword positions, search volumes, and traffic estimates. Pulled from Google's index in real-time, not cached.
Keyword difficulty, Calculated from SERP competition analysis across the top 100 results.
Position tracking, Exact Google SERP position for each keyword, verified per scan.
Technical Performance
Google Lighthouse, Performance, accessibility, and SEO scores run against the live site each scan. Desktop and mobile tested separately.
Site crawl, Every page crawled for 404s, missing meta descriptions, missing H1 tags, and SSL status.
Tech stack, CMS, frameworks, analytics, and plugins detected via domain technology analysis.
Local & Reviews
Google Business Profile, Rating and review count pulled from Google's business data API.
Google Maps, Actual Maps pack rankings for local search queries, including competitor positions.
Organic SERP, Real Google search results showing exact ranking position vs. competitors.
Social & Brand
Instagram & Facebook, Follower counts, post engagement, and ad activity scraped from live profiles via Apify.
Review platforms, Yelp, BBB, and other directory presence checked.
Brand mentions, Content analysis across the web for earned media and sentiment.
Company Intelligence
Leadership & hiring, Cross-referenced from LinkedIn, job boards, and public directories.
Revenue estimates, Derived from employee count, industry benchmarks, and public data where available.
Competitor discovery, Algorithmically identified from keyword overlap and SERP competition.
Refresh frequency: Core metrics (rankings, traffic, lighthouse, reviews) update with each refresh (~$0.04, 10 seconds). Full intelligence reports (company data, social deep-dive, competitor analysis) update with a full scan (~$1.50, 10 minutes). All data is timestamped, check the History tab for exact scan dates.