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AI Automations for Service Businesses

You Started a Business to Do
the Thing You're Good At

We build AI systems that handle the rest — lead gen, marketing, operations, whatever's eating your time. So you can get back to it.

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1-3 Wks From Kickoff to Live
100% Custom-Built
2 Brothers, Zero Middlemen
24/7 Runs Automatically

Two brothers who ran a service business for 5 years. Now we build the systems we wish we'd had.

Sound Familiar?

These are the problems we solve. Every day. For businesses like yours.

Leads Slipping Through the Cracks

You got 50 leads last month. How many heard from you in the first 2 minutes? Manual follow-up doesn't scale and the best prospects move on while you're still in your inbox.

See the fix →

Marketing Feels Like Guessing

Designers cost $5K/month. Competitor research means scrolling their site for 20 minutes. Your ads go stale and your messaging sounds like everyone else. There's a better way.

See the fix →

Busywork Eating Your Day

Sorting resumes, onboarding new clients, chasing the same paperwork for every project — this is the work that runs in the background of every service business. It shouldn't require a human.

See the fix →

You Have a Process That Needs Automating

It doesn't fit a template and you know it. You've thought "there has to be a better way" more than once. If you can describe the process, we can probably automate it.

See the fix →

You're great at what you do. But between client work and operations, the busywork keeps piling up. It doesn't have to.

What We Build

Four areas where we build AI systems that handle the work for you.

Lead Generation & Follow-Up

Quiz funnels that qualify leads while you sleep. Signal detection that finds your best prospects before you pick up the phone. The system follows up in minutes, not days.

See how we do it →

Marketing & Creative

Fresh ad creative daily. Brand and competitor research in 48 hours. Your marketing stops feeling like guessing and starts looking like you have a team behind it.

See how we do it →

Operations & Admin

Resume screening in seconds. Client onboarding that runs itself. The admin work that eats your week — handled, automatically.

See how we do it →

Custom Projects

Route optimization, inventory tracking, or something we haven't built yet. If you can describe the process, we can probably automate it.

Talk to the brothers →

How We Work

From first call to live system in 1-3 weeks. No scope creep, no discovery marathons.

1

Discover

Day 1
  • 30-minute kickoff call to map your bottleneck
  • Document your current workflow and tools
  • Identify the highest-ROI automation opportunity
2

Design

Days 2-3
  • Architecture the solution around your existing stack
  • Map data flow between your tools
  • Define triggers, logic, and output formats
3

Build

Days 4-7
  • Custom development. No templates, no plugins
  • Wire up integrations (CRM, email, scheduling, inventory)
  • Internal testing and edge case handling
4

Deploy

Days 7-10
  • Launch on your domain with full documentation
  • Documentation you can actually understand
  • Walkthrough call + 30-day support window
Let's Get Started

Tools We Use to Automate

We build with the best AI tools so your systems are fast, reliable, and smart.

Claude Code

Anthropic's agentic coding tool. We use Claude Code to build, debug, and deploy your AI systems faster, with the same model powering the intelligence in your automations.

Gumloop

AI workflow automation platform. We use Gumloop to wire together multi-step automations that handle your lead routing, content generation, screening, and more. All running 24/7.

James and Brendan, founders of Brothers Automate

Built by Operators, for Operators

We ran a service business for 5 years. We lived it. The 14-hour days, the manual grind, the leads slipping through cracks while you're busy doing the actual work.

We built AI systems to handle that work automatically, and do it better than a human could. AI can't close your deals or deliver your service, but it can follow up with your leads, create your ads, and keep your pipeline moving.

Agencies charge $10K/month for this work. Hiring someone costs the same or more. Learning it yourself takes hundreds of hours you don't have.

We build the systems so you don't have to pay agency prices or sacrifice your time.

Talk to the Brothers

Questions & Answers

We build systems that automate the manual work eating your time: lead follow-up and qualification, ad creative generation, resume screening, review response, brand research, route optimization, and more. If it follows a pattern and a human doesn't need to do it, we can probably automate it.

Most projects take 1-3 weeks from kickoff to live system. We scope everything upfront so there are no surprises. You'll know the timeline before we start.

Every project is scoped and priced individually based on complexity. We charge a flat fee per project. No monthly retainers, no hidden costs. Talk to us and we'll give you a clear number upfront.

A 30-minute kickoff call and access to the tools you're already using (CRM, email platform, scheduling tool, etc.). We handle the research, architecture, build, and deployment. You approve.

A working system deployed and running, full documentation explaining how everything works, and a walkthrough call. You'll understand your system inside and out. It runs on its own after handoff.

Service businesses doing $1-5M in revenue. Coaches, contractors, agencies, restaurants, real estate, e-commerce. Any business owner who's great at what they do but drowning in operational busywork.

We include a 30-day guarantee. If the system doesn't do what we scoped, we fix it free. We define deliverables before writing a line of code, so we're both clear on what 'done' looks like.

Talk to Us About Your Business

Tell us what's eating your time. We'll show you exactly which systems we'd build to fix it.

Talk to the Brothers See Our Projects

Free consultation • No obligation • Custom-built for your business

Free Resource

AI Automation: The Business Owner's Field Guide

10 key insights, core concepts, real workflow examples, and the right tools for automating your service business. Written for operators, not engineers.

  • What to automate first (and what not to)
  • How lead funnels actually work under the hood
  • The exact tool stack we use for clients
  • Mindset shifts that save you from overbuilding

No spam. We send useful stuff only.

Field Guide

AI Automation
for Business Operators

The technology to build a digital assembly line for your business already exists. This guide explains what it is, how it works, and what you actually need to know to use it.

The core idea: Define your inputs and outputs clearly. Let the machine handle everything in between. You don't need to understand every technical detail -- you need to understand your own operations.

What Business Owners Need to Know

Tap each to expand

The real value isn't saving clicks. It's offloading the mental load of evaluating options, routing information, and following up consistently. Every time you manually run a process, your brain loads every possible path before choosing one. That energy compounds into exhaustion. Automation does the evaluation for you -- because you already did the thinking when you built the system.
Automation doesn't fix a broken or undefined workflow. If you can't explain the steps manually, a system can't run them for you. Start by mapping what you already do. If you can walk through it step by step, with clear branches and decisions, it can be built and offloaded.
You don't need to understand what happens in between -- that's the machine's job. But you need to be specific: What data enters the system? What result do you want on the other end? Don't ask for 30 reports you won't read. AI can process everything; the constraint is knowing what you actually need.
A weekly email summarizing new leads in your CRM. A form submission that automatically adds a contact and sends a personalized follow-up. These aren't flashy, but they run every day without you. Small systems compound into large amounts of reclaimed time and mental energy over a year.
You can collect a few answers from a prospect, have AI research them, and automatically send a response tailored to their specific situation. What used to require a dedicated person can now run on its own. The result feels personal to the recipient -- because it is, based on what they told you.
If you're an expert in your field, you can turn that knowledge into an automated funnel. Prospects answer a few questions, AI matches their answers to your best content or recommendations, and you capture their information in the process. You're using AI to automate the selection -- not replace your expertise.
If something always happens the same way, use a workflow. If it requires interpreting context or choosing between options -- like triaging a new lead or responding to a varied inquiry -- that's where an AI agent adds value. Knowing which tool fits which task saves you from building the wrong thing.
CRMs, email platforms, forms, databases, research tools, image generators -- almost anything can be connected to anything else today. The tools exist. The hard part is knowing what you want connected, why, and being specific enough about it that a system can be built to do it reliably.
Build the system, find the gaps, fix them. The goal is a machine that runs cleanly -- not a perfect machine on day one. Every iteration makes it more reliable. Error handling is part of the build, not a sign that something went wrong. Expect to refine it.
Even when a task only takes one path, your brain loads every possible option before ruling them out. A 100-branch process might only ever use one branch -- but you consider 50 before choosing. Multiply that cognitive load across a full work day and it's significant. Automation doesn't just save time. It preserves focus for things that actually need your judgment.

Core Concepts

The building blocks, in plain language

Data Layer

API

A precise, predefined connection between two software systems. You specify exactly what call you're making -- get this data, post this record. Because they're explicit, they're reliable and predictable.

Think of it as: a specific form you fill out to make a specific request. Same form every time, same result every time.

Intelligence Layer

MCP

Model Context Protocol -- what AI agents use to interact with connected tools natively. Instead of one specific call, it opens a range of possible actions. The agent decides which action fits the situation.

Think of it as: giving an employee full access to a system and trusting them to figure out the right action, rather than scripting every click.

Trigger Layer

Webhook

A push notification between platforms -- when something happens somewhere, data is immediately sent somewhere else as a JSON payload. The entry point for most automations.

Think of it as: a form submission that automatically fires a signal to your systems the moment someone hits submit -- no manual checking required.

Process Layer

Workflow

A defined, repeatable sequence. Trigger, then Action, then Action, then Output. Same path every time. Best for structured, predictable processes that don't require interpretation.

Think of it as: a checklist that runs itself. Every step is predetermined. No judgment needed.

Intelligence Layer

AI Agent

An LLM with access to tools and the ability to make decisions. It can interpret varied inputs, choose the right action from its available options, and execute across connected platforms.

Think of it as: a smart employee who has access to all your systems and can figure out what to do based on what they're given -- without needing step-by-step instructions every time.

Language Layer

LLM

Large Language Model -- the AI brain (like Claude, GPT). Exceptional at processing, interpreting, formatting, and generating text. The reasoning engine behind agents and many workflow steps.

Think of it as: the smartest intern you've ever had -- can process any information, draft anything, research anything, but needs direction on what matters to you.

How It Actually Works

A real example: form submission to personalized outreach

01
Someone fills out your form

A prospect submits a contact or inquiry form on your site. This is the trigger -- the event that starts the whole chain.

02
Webhook fires to your automation platform

The form submission immediately sends a data payload -- name, email, answers -- to a tool like Gumloop or Make. This is your entry point.

JSON payload received: {name: "Sarah Chen", email: "sarah@...", interest: "accounting automation"}
03
Data is parsed and routes split

The platform extracts the relevant fields. From here, you can run parallel tracks -- one route adds them to your CRM, another begins the outreach flow.

04
Option A: Simple personalized email

Name and email go to an email tool (Resend, Gmail). A template pulls in their first name and the specific interest they mentioned. Sent within seconds of their submission.

"Hi Sarah, thanks for your interest in accounting automation. Here's what we do for firms like yours..."
05
Option B: AI-researched, fully tailored outreach

Name, email, and company get passed to an AI agent. Using tools like Perplexity or Exa via MCP, it researches them, then generates a response specific to their situation before sending.

Agent finds Sarah's firm handles 40+ clients, specializes in e-commerce. Email references this specifically.
06
You receive a summary, not the work

A simple report lands in your inbox. New lead added. Outreach sent. Anything that needs your judgment is flagged. Everything else ran without you.

The Tool Stack

What connects to what

Workflow BuilderGumloop

Visual workflow builder and agent platform. Good for connecting systems without deep coding knowledge.

Database / CRMAirtable

Flexible database that works as a CRM. Easy to connect to automations via API.

Email SendingResend

Programmatic email sending via API. Clean, reliable for automated outreach and notifications.

Research ToolPerplexity / Exa

AI-powered search and research. Agents use these via MCP to research leads or gather market data.

Web ScrapingFirecrawl

Scrapes websites at scale. Useful for competitive research, content gap analysis, SEO data.

AI BuilderClaude Code

LLM-powered coding tool for building custom internal software. Good for one-off tools tailored to your exact process.

Landing PagesFramer

Fast, design-quality landing page builder. Quick to spin up funnels and lead capture pages.

Image GenerationGoogle ImageFX

AI image generation for ad creatives, landing page visuals, and content assets.

WorkspaceNotion

Documentation and knowledge base. Can serve as a lightweight internal tool or client-facing resource.

The Knowledge Funnel

Turning expertise into qualified leads -- click each stage

You have expertise. Prospects want specific information they can't easily find elsewhere. The knowledge funnel connects these two things -- and captures what you need to convert them in the process.

Why they do it: They're getting something specific in return. Not a generic newsletter -- information tailored to their answers. The specificity of the promise is what gets them to fill it out.
You've already done the hard work: building the knowledge base from your expertise, defining what good answers look like. The agent just does the matching -- fast and at scale. It's not replacing your expertise. It's automating the selection.
The personalization isn't superficial. It's based on what they actually told you. People know when they're getting something generic. When the response reflects their specific situation, they notice -- and they're more likely to take the next step.
Their answers tell you what matters to them, what stage they're at, and how to position your offer. Your follow-up can reference this directly. Instead of a cold pitch, you're continuing a conversation they already started.

The Right Mindset

How to think about this before building anything

"Ford took every process of manufacturing a car and systematized it so it ran on its own. He couldn't do that with his accounting. Now you can -- digitally, for the back end of your entire business."
Define your assembly line before you build it. Know every step of your process. The clearer your manual process, the better your automated one will be. Vague in, vague out.
Complexity is fine. Ambiguity is not. Your process can have 100 branches. That's okay. What isn't okay is not knowing which branches exist. A complex but clearly defined process can be automated. An undefined one can't.
Start with what you already do manually. Don't try to automate something you haven't done yet. Pick one process you run regularly, map it out, and build that. Get one system running cleanly before adding another.
Build in error handling from the start. Assume things will break. Add notifications when they do. An automation that fails silently is worse than no automation. Know when your system needs your attention.
The goal is to stop thinking about things that should think for themselves. Every time you save a future version of yourself from having to load a process into working memory, you've created real leverage. That's what this is for.

Built by Brothers Automate

Want us to build this for you? Talk to the Brothers