Quiz Funnels Case Study | Automated Lead Qualification | Brothers Automate
BROTHERS_AUTOMATE / CASE_STUDY · SERVICE BUSINESSES ● LIVE BUILD · DEPLOYED
CASE STUDY · AUTOMATED LEAD QUALIFICATION & FOLLOW-UP

2-3x more qualified leads.
Running 24/7, on autopilot.

An interactive quiz that makes prospects self-identify their problem and readiness to buy. The system scores them, routes them to the right follow-up, and nurtures them automatically with 26 emails across 5 sequences.

CLIENT
Service Businesses
INDUSTRY
Home Services / Professional Services
TIMELINE
7-10 days to deploy
TECH STACK
Custom Quiz Engine · Lead Scoring · Email Automation · Analytics Dashboard
2-3x
More Qualified Leads
26
Automated Emails
5
Nurture Sequences
24/7
Always Running

Your leads are slipping through the cracks

You're getting leads, but half of them aren't qualified and the other half never hear from you fast enough. A PDF download or contact form doesn't tell you who's ready to buy. Manual follow-up doesn't scale.

Leads come in but nobody follows up within the first 2 minutes, by then they've moved on
You can't tell who's ready to buy vs. who's just browsing, so you waste time on tire-kickers
Follow-up emails get written once and forgotten, leads go cold in your CRM
Your calendar fills up with unqualified calls that go nowhere

A quiz that qualifies leads while you serve clients

We build an interactive quiz that guides prospects through questions designed to surface their problem, urgency, and budget. The system scores each lead as hot, warm, or cold and triggers the right follow-up sequence automatically.

PIPELINE · 5 STEPS · 2_3X_MORE_QUALIFIED_LEADS_ ● LIVE
01
Quiz
Prospect answers 6-12 tailored questions
02
Score
AI classifies as hot, warm, or cold
03
Route
Hot leads get instant calendar link
04
Nurture
26 emails across 5 sequences
05
Convert
Warm leads book when ready
F.01

Smart Lead Scoring

Hot, warm, and cold classification based on quiz responses. Your sales team only talks to people who are actually ready.

F.02

26 Automated Emails

Five nurture sequences that follow up based on lead temperature. Every lead gets the right message at the right time.

F.03

Real-Time Analytics

Dashboard showing funnel metrics, lead scores, drop-off points, and conversion rates. You know what's working and what needs tuning.

F.04

Custom Deployment

Hosted on your domain, branded to your business. Looks like you built it, because we built it for you.

Before vs after.

METRIC
BEFORE
AFTER
Lead Qualification
Manual, gut feel on calls
Automated scoring before you talk
Follow-Up Speed
Hours or days
Instant, within seconds
Email Sequences
0 (or 1 forgotten drip)
26 emails across 5 sequences
Calendar Bookings
Mixed, unqualified calls
Only hot leads on calendar
Lead Insight
Name and email
Problem, budget, urgency, fit score
RESULTS · 2_3X_MORE_QUALIFIED_LEADS_ ● VERIFIED

Results that speak for themselves

2-3x
More Qualified Leads
vs. PDF lead magnets
26
Automated Emails
Across 5 sequences
24/7
Always Running
No manual follow-up needed

Stop losing leads to slow follow-up

Let's build a quiz funnel that qualifies and nurtures your leads automatically. 7-10 days from kickoff to live.